Changes in the market environment, the increasing sophistication of healthcare systems, the advancement of data utilization, and the evolving roles expected of Commercial and Medical functions —
today’s industry landscape often creates a situation where companies have strategies in place, yet are not fully realizing their organizational potential.
Within the consulting industry, there is a well-established concept known as “Full Potential Strategy.”
While this concept is typically discussed from a company-wide perspective, this webinar will focus on a more practical application tailored to professionals working in the Japanese pharmaceutical industry, looking ahead to 2026.
The discussion will go beyond corporate-level strategy and drill down to the department, team, and individual levels, offering actionable insights.
Across organizations and individuals alike, there are often capabilities and sources of value that exist but are not fully leveraged.
This webinar will explore how to identify these untapped strengths and how to think about approaches that enable organizations to achieve their maximum possible impact.
Rather than focusing solely on market share growth or product strategy, we will also address:
● Organizational structure and role definition
● Cross-functional collaboration (for example, between Commercial and Medical)
● Decision-making processes
● The role of innovative tools such as AI
● Effective utilization of talent and leadership
Through these perspectives, the session aims to stimulate transformation that leads to tangible results.
Who Should Attend
This webinar is recommended for professionals working at pharmaceutical or medical device companies, including:
● Commercial functions (Marketing, Sales Planning, Sales)
● Medical functions (MSL, Medical Strategy, Medical Affairs)
● Those facing challenges in cross-functional collaboration or decision-making speed and quality
● Those who have defined strategies but feel execution is not delivering expected results
● Executives and managers looking to design the next phase of growth
What You Will Gain from This Webinar
● A foundational understanding and framework of Full Potential Strategy
● Insight into typical “untapped potential” areas within the pharmaceutical and medical device industries
● Practical questions and strategic perspectives to consider when planning for 2026 and beyond
Event Details
Title: What is Your “Full Potential Strategy” for 2026? （Seminar will be held in Japanese.）
Date & Time: Tuesday, January 13, 2026
18:30 (JST)
Format: Zoom Webinar (Online)
Fee: Free of charge
Speaker: Jeffrey Schnack
Register Here
Simply creating a strategy does not generate results.
Only by unlocking an organization’s full potential does a strategy truly become meaningful.We invite you to join this webinar as an opportunity to reflect on your organization’s next strategic move toward 2026.