Bring cross-functional staff from groups such as Marketing, Medical, Pricing, and Research together to simulate the launch of a new product. In this workshop, commonly known as a “War Game” but arranged specifically by 3Rock for major healthcare industry events such as new product launch and additional indications, you will “become” your competitors, in order to clarify the countermeasures needed by each department. At the same time, you will analyze the strengths and weaknesses of your company from the perspective of competitors, and incorporate these findings into your next action plan.

3Rock designs programs to best fulfill the specific needs of each client. Common points of emphasis include achieving alignment between global and local teams, creating a deep, common understanding of disease state strategies with co-promotion partners, and defining roles and responsibilities between the head office and field sales teams. During the workshop, we help you to carefully examine the topics to be presented and items to be emphasized, hold meaningful discussions within a limited timeframe, execute solid deliverables, and define clear next steps.