“Strategic Marketing Basic” for Medical Devices

[DAY1] Monday, April 19, 2021 13:30-17:30 and [DAY2] Tuesday, April 20, 2021 9:30-17:00

Learn the keys to strategic planning to respond to this rapidly-changing industry

3Rock will leverage our long experience in consulting to offer our new “Strategic Marketing Basic” seminar – adapted specifically for medical devices! This 1.5 day group work focused program allows participants to thoroughly learn the basics of marketing in medical devices, leveraging 3Rock’s own e-learning modules as a pre-assignment.

In addition to our standard strategic planning process framework, covering situational analysis (market data, PEST, 3C’s) to SWOT, Cross-SWOT, KSF creation and KPI monitoring, this program also covers current trends around integrated community care systems and digital innovation. We will focus on how to build up a winning strategy aligned to our times in 2021. This program develops your knowledge and importantly its immediate application to your day-to-day work.

This session will be delivered via remote learning as an online (Zoom) webinar. Since the COVID-19 pandemic breakout, 3Rock has conducted more than 130 online training programs using Zoom, Teams, and Webex with very high evaluation scores from participants across the board. We will fully leverage these experiences and facilitate this seminar using Zoom’s group breakout functions.

Based on our vast experience in the pharmaceutical industry, this hands-on program is effective for anyone involved in the following tasks:

  • ・ Head office Marketing
  • ・ Sales promotion / Sales planning
  • ・ Area planning / KAM / Regional healthcare
  • ・ Sales office / Branch management

This seminar program is based on 3Rock content already shared with thousands of participants over the past years, enhanced specifically for medical devices. Please take this opportunity to join us!

Application Flow

Once your application is accepted, we will issue an online learning module ID. You can then prepare in advance using videos and reading materials, and also preview the case study to be used in the workshop. This pre-work will lead to a solid and essential discussion at the actual seminar.

This seminar offers time for discussion and group work. This enables you to solidify your knowledge and acquire practical wisdom that can be applied immediately in the field. In addition, you will have a deep discussion with other participants from various companies in the industry. We receive regular feedback that participants are inspired by discoveries made by interacting with those outside of traditional in-house training programs.

Yoshiaki Matsuda
Executive Consultant

Yoshiaki has 26 years of experience with foreign pharma, generics, CSO and medical device companies, progressing through growing responsibilities in sales, market intelligence, KOL management, sales promotion, product management, global liaison, sales & marketing excellence, and new business development. He also worked as Research Director at a foreign-affiliated healthcare research company.
One of his key contributions was significantly improving brand performance in a commoditized marketplace through the development of patient-friendly services that drove differentiation while significantly increasing patient awareness and treatment rates.

Zoom (We will inform the participants of the URL etc.)

Participation Fee
145,000 yen (Tax excluded) / person *
120,000 yen (Tax excluded) / person for groups of 3 or more

Includes 1.5 days of seminar participation and access to all-in-one online learning ID (from 2 weeks before the session)

Please apply using the form below.


Please feel free to contact us for details on our services and seminars.

Inquiry form
Contact Us
Inquiries by phone
Reception hours: 10:00-18:00 on weekdays