Pharma-focused “Strategic Marketing Basic”

Apr. 17th (Mon) 13:30-17:30, 18th (Tue) 9:30-17:00, 2023
In Tokyo or online (Zoom)

Learn a strategic planning process to help you respond to changes in the industry. We have updated our 3Rock classic seminar in line with the times

COVID-19 is having a major impact on the market, and it is difficult to see exactly what will happen in the future. As a result, it is becoming more important to objectively grasp the current situation based on various inputs, create a hypotheses for the future, build up a strategy, and then focus on execution and evaluation.

3Rock will be holding the “Strategic Marketing Basics” seminar, an industry staple that we have been holding for many years, as an in-person seminar at our Tokyo venue. For those who are unable to attend at the venue, the seminar will also be available online (Zoom).

In addition to our standard strategic planning process framework, covering situational analysis (market data, PEST, 3C’s) to SWOT, Cross-SWOT, KSF creation and KPI monitoring, this program also covers current trends around integrated community care systems and digital innovation. We will focus on how to build up a winning strategy aligned to our times in 2022. This program develops your knowledge and importantly its immediate application to your day-to-day work.

Based on our vast experience in the pharmaceutical industry, this hands-on program is effective for anyone involved in the following tasks:

・ Head office Marketing
・ Sales promotion / Sales planning
・ Area planning / KAM / Regional healthcare
・ Sales office / Branch management

This program has been enhanced over and above the content already shared with thousands of participants over the past years. Please take this opportunity to join us.

Application Flow and Contents

Once you apply, we will issue an online learning module ID. You can prepare in advance using videos and reading materials, and also preview the case study to be used in the workshop. This will lead a solid and essential discussion at the actual seminar.

This seminar offers a lot of time both for discussion and group work. This enables you to solidify your knowledge and acquire practical wisdom that can be applied immediately in the field.  In addition, you will have a deep discussion with other participants from various companies in the industry. We receive regular feedback that participants are inspired by discoveries made by interacting with those outside of traditional in-house trainings.

How to participate

Please fill out the form at the bottom of this page to register.

For in-person participation, please come to the Tokyo venue on the day of the seminar on April 17 and 18 (planed to be held in the conference room at 3Rock).
For online participation, please participate via Zoom (participants will be informed of the URL and other details).

The advance learning site will open on April 3rd, and we ask that you watch and review the videos and materials before the seminar day on April 17th.

Participation Fee

JPY 198,000 (tax excluded)

* Includes 1.5 days of seminar participation and access to all-in-one online learning ID (from 2 weeks before the session)


Please apply using the form below.
Form is closed as it is now full. Thank you very much for your application.


1. After receiving your application, we will send a confirmation of receipt and invoice to the person in charge. If you do not receive the invoice within a few days of your application, please contact us.

2. Cancellation: 100% of the fee will be charged for cancellations after the Advance Learning ID is issued (April 3rd).

3. We reserve the right to change the date of the event due to circumstances such as not meeting capacity. Registrants will be notified at least one week in advance whether or not the seminar will be postponed, and the course fee will be applied to the postponed date.

4. In order to ensure the smooth operation of the seminar, we ask that you turn on your camera in Zoom.


Please feel free to contact us for details on our services and seminars.

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