3Rock is proud to announce the release of our new 10-part “Strategic Planning” series of videos for healthcare marketers– now in English!
Ideal for junior marketers and personnel in related functions such as sales strategy, sales planning, and business intelligence who need to understand and support the brand planning and implementation process. This “Strategic Planning” series offers not just a solid theoretical framework based on value creation and delivery, but also many concrete tips to help you build a more logical, persuasive plan that will be easily understood and effectively carried out by your organization.
We are now offering these contents as either stand-alone learning modules, or as part of our instructor-led online & hybrid training offerings.
Based in Tokyo, 3Rock is the leading strategic marketing consultancy for pharmaceutical & medical device companies in Japan and the larger Asia-Pacific region. Every year we coach dozens of brand teams through the strategic planning process, while training hundreds of marketing, sales, and other personnel to develop strategic thinking, data analysis, digital excellence, selling skills and other capabilities.
We welcome your inquiries and look forward to structuring effective consulting, coaching, and training programs for your teams!
“Strategic Planning” Series (also available in Japanese)
| No. | Title |
| 1 | Strategic Planning – Overview |
| 2 | Market Dynamics |
| 3 | Macro Trends (PEST Analysis) |
| 4 | Stakeholder Needs |
| 5 | Competitor / Company & SWOT Analysis |
| 6 | Cross-SWOT |
| 7 | Key Success Factors |
| 8 | Segmentation, Targeting & Positioning |
| 9 | Action Planning & KPI’s |
| 10 | Strategic Planning – Summary |